Sunday, 26 Jan 2025

Hotels, travel industry heed US surgeon general's alcohol-cancer warning

Following the U.S. surgeon general's new advisory linking alcohol to seven different types of cancer, hotels are expanding alcohol-free offerings. Travel industry experts speak out.


Hotels, travel industry heed US surgeon general's alcohol-cancer warning
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Travelers may spend their vacation as a time to rest and reset, while others may take the opportunity to indulge in fun. 

At the Pasea Hotel & Spa in Huntington Beach, California, the staff has seen a 25% year-over-year increase in non-alcoholic beverage sales. 

Maddison added, "We believe the industry as a whole will continue to innovate in ways that prioritize both health and high-quality experiences."

"Alcohol is a well-established, preventable cause of cancer responsible for about 100,000 cases of cancer and 20,000 cancer deaths annually in the United States," said Murthy in the advisory. 

He added that the majority of Americans are unaware of this risk.   

"This shift reflects a larger industry trend where hotels are leaning into inclusive experiences that cater to every guest's individual needs. We believe this change will not only improve the guest experience but also encourage a more balanced, mindful approach to travel overall," said Negueloua. 

For adults ages 18 and older, 23%, or 60.4 million, reported that they were binge-drinking, according to the NSDUH. 

Bobbie Peppers, general manager of The Memphian in Memphis, Tennessee, told Fox News Digital that there has been a growing interest in more mindful drinking options. 

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