Hilton's Group Sales and Strategic Accounts VP Gerilyn Horan Discusses Business Travel, Sustainability, and Hilton's Strategy for 2025

As Horan points out, the resurgence of business travel has been one of the more encouraging trends in 2023 and 2024. With business travel rebounding both in the United States and globally, Hilton has positioned itself to take advantage of this growing market. The pandemic-induced disruptions in business travel have given way to a strong resurgence, with companies around the world gradually resuming face-to-face meetings, conferences, and incentive travel.

In addition, Hilton has been leveraging technology to enhance the business travel experience. The company has integrated advanced booking systems, allowing businesses to easily register and book travel through an online platform. This not only simplifies the booking process but also enables companies to manage their travel expenses more efficiently. Travelers who register through the program also earn loyalty points, which can be redeemed for future stays, further incentivizing repeat business from small and medium-sized enterprises.

Looking ahead, Horan expresses optimism about the future of the travel industry, particularly as we approach 2025. She notes that businesses are now booking further out, signaling a return of confidence in long-term planning for meetings and events. This is a marked change from the post-pandemic period, when companies were more hesitant to commit to long-term bookings due to the uncertainty of travel restrictions and health concerns.