High-End Experiences in Mexico's Inland Destinations

This newly launched digital platform provides consumers with high-quality content videos that inspire travelers to discover places in Mexico through carefully designed travel itineraries to enjoy the country's unique culture and cuisine as best as possible with transportation in luxurious SUVs and expert guides during the tours.

Sumano, who has been an expert in international tourism promotion of Mexico for more than 22 years, explains that instead of consumers reading long itineraries can know the experiences of the trips through inspiring short videos, in addition to processing their reservations immediately on the digital platform that has been designed to serve travel agents and promoters.

"An allied agent sends a link from the videos to their client to get inspired and say which one would like to experience," Samano explains. Then, the agent registers on the platform and writes the client's name, the number of people, and travel dates. After this, an agent lead is generated and credited a 10 percent commission for booking with Treasures Experiences.

This innovative initiative focuses on the North American market, an area with a high demand for travelers looking for gastronomic, cultural, nature, and wellness experiences in attractive historical destinations in Mexico. "The idea is to invite the American customer to see Mexico differently beyond the beaches. Let them see that it can be an enriching experience as going to Europe or Southeast Asia due to its culture, markets, gastronomy, wellness, and service, in non-beach destinations," adds Sumano.

To better explain Tesoro's Experiences, Alfonso Sumano gives an example of Route of the Volcanoes, a multi-day tour through the center of the country, starting the itinerary in Mexico City.

After passing through the state of Tlaxcala, the itinerary continues in the City of Puebla, an extraordinary colonial destination that offers its visitors a significant cultural and gastronomic diversity that includes experiences to learn how to cook the traditional mole poblano and create cocktails with mixtures of chocolate and mezcal.

Once in Oaxaca, tourists are hosted in exclusive places such as Hotel Azul, which offers its visitors rooms decorated by the most recognized plastic artists of the region. In addition, the plan could have an extraordinary dining experience at the Catedral Restaurant, located very close to the hotel.

These experiences add a service of a strategic ally based in the city of Toluca, just over an hour from Mexico City, which offers jets at the disposal of customers who can make trips to Oaxaca, San Cristobal de las Casas (Chiapas), Campeche, Guadalajara, for example. In addition, this same provider offers a helicopter service for trips to less distant cities. "It's a great value for a family that wants this high-level experience combined with boutique-style properties," says Alfonso Sumano.

This industry expert assures that Tesoros Experiences is a platform that provides added value to travel agents' clients and already puts on sale travel itineraries such as the mentioned Route of the Volcanoes. Very soon, the Route of the Lagoons will be ready, as well as Jaguar Route and Silver Route, to cover the most emblematic destinations in Mexico.