Hawai‘i Tourism Authority Expands Responsible Tourism Efforts with New Japanese Partnerships

The Hawai‘i Tourism Authority (HTA) is enhancing its efforts to attract Japanese travelers by introducing three key partnerships as part of its Qurator certification program. Leading tour operators HIS, JALPAK, and JTB Hawai‘i have earned Qurator status, recognizing their dedication to sustainable and responsible tourism. This certification celebrates each company’s efforts to prioritize the preservation of Hawai‘i’s natural and cultural heritage while providing meaningful travel experiences for Japanese visitors. HTA’s ongoing collaboration with these operators strengthens its commitment to promoting tourism that benefits both the environment and local communities, ensuring a more mindful approach to travel in the Hawaiian Islands.