Hampshire, Southampton, And Portsmouth Collaborate On Groundbreaking LVEP Application To Supercharge Regional Tourism Growth: Latest Updates You Need To Know

In an effort to strengthen tourism in the region, Hampshire, Southampton, and Portsmouth are submitting a joint application to Visit England (VE) to establish a Local Visitor Economy Partnership (LVEP) for Hampshire and the Solent. This strategic move is designed to revive access to essential marketing support and funding opportunities that have been unavailable to the area.

Visit England, the national organization responsible for promoting tourism across the country, introduced the LVEP initiative to streamline regional marketing efforts and provide targeted assistance. However, without an LVEP in place, Hampshire has been excluded from these benefits, resulting in a lack of promotional resources and funding opportunities for the area.

To address this gap, Hampshire County Council has approved the submission of a collaborative application, aiming to secure the LVEP status. The designation will enable the region to bid for funding streams, access tailored marketing initiatives, and implement strategic tourism development projects.

Gaining LVEP status is expected to bring numerous advantages, including access to marketing campaigns, funding for specific projects, and improved collaboration among local attractions. This united approach represents a renewed commitment to elevating Hampshire and the Solent as premier destinations, fostering economic growth and opportunities for the entire community.