Greece's Tourism Sector Ends 2024 with Record Growth Amid Challenges, Offering Optimism for 2025

Despite these successes, pressing challenges loom over the sector. Popular destinations like Santorini and Mykonos face the dual pressures of overtourism and climate change, with extreme weather events and infrastructure strain becoming increasingly prominent. Furthermore, changing travel behaviors, influenced by climate awareness, have led to a rise in off-season travel and preferences for destinations with milder weather.

Insights from industry studies underscore the importance of strategic management to balance growth with sustainability. By addressing these challenges, Greece aims to preserve its status as a premier global destination while ensuring long-term benefits for its economy, environment, and residents.