Global travelers demand speed and convenience: What you need to know about IATA's 2024 Passenger Survey Highlights?

According to the International Air Transport Association's (IATA) 2024 Global Passenger Survey, travelers globally prioritize streamlined, tech-enabled travel experiences, with many embracing biometric identification, digital wallets, and off-airport processes for a smoother journey.

The survey sheds light on both general preferences and regional variations in passenger priorities and expectations, underscoring the industry's push towards modernized, digital-first travel.

Convenience-Driven Planning, Booking, and Payments

Convenience in booking and payment is paramount for passengers across regions.

With 71% of travelers opting for online or mobile app bookings, 53% of whom prefer airline websites/apps over human interaction, the trend underscores a strong shift toward digital engagement.

Additionally, 79% of travelers favor using credit or debit cards, with an increasing openness to digital wallets.