Get to Know Cross Border Xpress

Crossing the border doesn't have to be hard or tedious for travelers.

For those traveling in San Diego and looking to explore Mexico, Cross Border Xpress (CBX) should be on their radar.

We caught up with CBX CEO Jorge Goytortua to learn more about what his company can do for travelers.

TravelPulse: What does Cross-Border Xpress offer and how does it work?

Jorge Goytortua: Cross Border Xpress is a unique and binational one-of-a-kind project in the world. We are a Tijuana airport terminal located in San Diego, California. We started operations on December 9th of 2015, and are unique because you can travel from other locations in Mexico to Tijuana´s airport, you tag your luggage, you cross a bridge that connects Tijuana´s airport with the Southern California region, only walking 380 feet and you are already in the US.

It's a project that was made possible with private investment in public infrastructure. To give you an example, a passenger who wants to travel from Mexico to the United States, or the US to Mexico, they come to CBX, cross the bridge if you're traveling for instance to Mexico from the US, you cross the bridge and go to immigration and customs and you have special access to the boarding gate to board your flight to then arrive at your Mexican destination from a domestic environment. This alone is a competitive advantage of CBX, when you compare the experience to others where you arrive at other border destinations within Mexico and or the US, having to go through immigration and customs which could take more than an hour.

Therefore, our service commitment, our promise to our customers is to cross the bridge within 20 minutes, in low season. In high season you should expect more people. The experience for travelers coming back to the US means they only need to pick up their luggage at Tijuana´s airport, cross the bridge within minutes going through immigration in the United States, which gives great relief and comfort to our customers. We all know that arriving into some airports in the US and going through immigration and customs, can sometimes take hours, so basically, using the CBX terminal allows travelers to be in US territory within minutes.