Georgia tourism industry reaches new heights, surpasses 171 million visitors

Governor Brian P. Kemp joined the Georgia Department of Economic Development (GDEcD) last week in announcing that the state broke tourism records for the second year in a row and maintained its No. 5 market share ranking among all 50 states and Washington, D.C., for the fourth consecutive year.

In total during 2023, Georgia travel and tourism generated a $79.7 billion statewide economic impact and supported more than 463,400 jobs, an increase of more than 20,000 jobs over the prior year. The tourism industry also generated a record $5 billion in state and local tax revenues, a $300 million or 7.2% increase over the previous record set in 2022.