Eye on Europe: The All-Around Allure of Austria

If you or one of your clients is searching for a European destination that is a teeny-tiny bit less touristed yet still filled with all the magic of Europe, then it's time to start thinking about Austria.

In this interview with Michael Gigl, Region Manager USA & Australia, Austria Tourism Office, we discuss what makes this Central European nation so special.

From details on its acclaimed cuisine & wine to the country's underrated second city and breathtaking far western state, you're bound to learn a few new things about Austria.

Scott Hartbeck (SH): To start things off, what makes Austria special compared to other European destinations?

Michael Gigl: Austria is everything we love about Europe, in one country. Opulent palaces, cinematic mountain villages, stunning scenery, a thriving culture and art scene, a distinct and always evolving cuisine, Austria is in many ways the perfect European experience in a nutshell. And all that in a country the size of Maine, meaning short distances and easy to navigate.

SH: Obviously, Vienna's reputation precedes it and Salzburg is also famous around the world but could you tell us a bit more about a few places in Austria that may be a bit off the beaten path?

MG: As far as cities, I would mention Graz, a lively Renaissance town just two hours south of Vienna, and Innsbruck, truly the Capital of the Alps, with its unique combination of city life and alpine outdoors fun. And for a true insider's tip, the Bregenzerwald region in the far west of Austria. This is an area that is not only stunningly beautiful, but also manages to preserve hundreds of years of traditions, and be utterly progressive and creative at the same time.