Enjoy Tequila, a Unique Pueblo Magico

The town, famous for its drink distilled from the agave pineapple, today offers its visitors the opportunity to experience the ancient process of obtaining tequila and savor the atmosphere of its colorful and lively streets.

All the tourist activity begins in the main square, just arriving at the Templo de la Purisima (Temple of the Immaculate). From the square, visitors can hire expert guide services to visit the tequila factories and more places of interest.

The National Tequila Museum offers a comprehensive exhibition on the history and technique of making the delicious agave spirit - with the appellation of origin-as well as a collection of bottles, located at number 34 of Ramon Corona Street.

Regarding its cultural landscape, unique in the world, the blue-clad valleys of the agave landscape are part of the UNESCO World Heritage. They can be seen on the route. In addition to the agave fields, the cultural landscape is framed with old facilities of industries and their archaeological remains.

Visitors also can enjoy a journey through three tequila houses: Casa Sauza, Casa Herradura, and Casa Cofradia, where they will be able to live the tequila experience in an avant-garde, artisanal and traditional way. Visitors can live this experience, jimando their agave, tasting the best selection of our tequilas, and delighting their palate with the typical gastronomy of the region.

At the end of such an experience through the three tequila houses, tourists receive a gift kit from the three distilleries they visited, plus promotions and discounts in restaurants, hotels, and transportation services.

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