Embrace the future of sustainable travel in Finland: Discover the 4 new destinations for 2024

Finland, renowned for its pristine nature, innovative sustainability practices, and commitment to responsible tourism, has unveiled four new destinations for 2024 that promise to deliver unforgettable travel experiences while preserving the environment.

These newly certified Sustainable Travel Finland (STF) destinations reflect the country's dedication to maintaining its environmental integrity and cultural heritage while welcoming visitors from around the globe.

What is Sustainable Travel Finland (STF)?

It recognizes destinations that commit to a set of sustainability practices that protect Finland's unique natural landscapes, culture, and local communities.

These destinations follow a holistic approach, ensuring their tourism offerings are environmentally friendly, economically sustainable, and culturally responsible.

By choosing to visit STF-certified destinations, travelers are assured they are supporting tourism that balances ecological preservation with authentic cultural experiences. With the latest batch of STF-certified destinations, Finland is paving the way for a more sustainable tourism model in Europe.

Ruka-Kuusamo: Where Nature Meets Adventure

This destination, recently added to the Sustainable Travel Finland program, is famous for its breathtaking landscapes, including vast forests, crystal-clear lakes, and snow-capped mountains.

Visitors here can engage in a range of eco-friendly activities, from cross-country skiing and snowshoeing to hiking and canoeing during the warmer months.

What makes Ruka-Kuusamo particularly special is its deep commitment to conservation. The region has embraced a sustainable tourism model that involves local communities and minimizes environmental impact. For instance, the Ruka ski resort operates with energy-efficient technologies, and eco-friendly accommodations are available, allowing guests to stay in luxury while reducing their carbon footprint.

Why Visit Ruka-Kuusamo?

Year-round outdoor activities including hiking, skiing, and kayakingSustainable accommodation optionsStunning natural beauty with accessible wildlife watchingA commitment to conservation and environmental education

The Archipelago Sea: A Maritime Paradise with a Green Twist

Visitors can cycle along the Archipelago Trail, hop between islands via ferry, or enjoy local seafood in restaurants that prioritize sustainable sourcing.

Why Visit the Archipelago Sea?

An archipelago with 20,000+ islands perfect for cycling, sailing, and wildlife toursSTF-certified eco-hotels and locally-owned accommodationsOpportunities to experience Finnish maritime culture and local food, including sustainably-sourced seafoodEco-friendly cruises and boat trips with minimal environmental impact

Finnish Lakeland: Serenity and Sustainability in the Heart of Finland

This stunning region, which stretches across central Finland, is famous for its tranquil lakes, dense forests, and charming small towns.

Newly certified under the STF program, Finnish Lakeland boasts eco-friendly hotels, sustainable forest tourism, and a wealth of water-based activities, from paddleboarding to fishing.

The region's commitment to sustainability is evident in its eco-tourism initiatives, where local businesses and conservation groups work together to protect the delicate ecosystem.

Visitors to Finnish Lakeland can enjoy green hotels, where energy and water consumption is minimized, and participate in guided nature tours that highlight the importance of preserving this UNESCO Biosphere Reserve.

Why Visit Finnish Lakeland?

Pristine lakes and wilderness perfect for nature loversEco-conscious accommodations and responsible forest tourismActivities that promote environmental awareness, such as sustainable fishing and guided wildlife toursA chance to experience a UNESCO Biosphere Reserve

Oulu: A City Embracing Green Innovation

Oulu, located in northern Finland, is not only known for its vibrant cultural scene and thriving tech industry but also for its remarkable commitment to sustainability.

The city promotes cycling, sustainable public transport, and green building practices while also offering a wide array of eco-friendly accommodations.

In Oulu, visitors can explore modern attractions like the Oulu Museum of Art, stroll along the Oulujoki River, or take part in sustainable food experiences. With its mix of urban culture and eco-conscious practices, Oulu serves as a model for how cities can balance innovation with sustainability.

Why Visit Oulu?

A city blending modern culture with sustainabilityEco-friendly accommodation options and green transportation choicesSustainable dining experiences with local and seasonal ingredientsRich cultural experiences and outdoor activities

Why Choose Sustainable Travel Finland Destinations?

Choosing an STF-certified destination means you are supporting destinations that go the extra mile to minimize their environmental footprint.

These destinations incorporate responsible travel practices in every aspect of their tourism offering, from waste reduction to using renewable energy.

As sustainable travel continues to grow, Finland is leading the way by showcasing destinations that are not only spectacular but also committed to a more sustainable future.

Plan Your Visit Today!

If you're planning your next eco-friendly getaway, consider these four new Sustainable Travel Finland destinations.

Visit the official Sustainable Travel Finland website for more information and tips on how to make your trip as green as possible.