Wednesday, 15 Jan 2025

Destinations International Launches LA Wildfire Recovery Fund to Support Los Angeles Community 

In the face of unprecedented wildfires ravaging the Los Angeles region, Destinations International (DI), the global association representing destination organizations and convention and visitors bureaus (CVBs), has launched the Destinations International LA Wildfire Recovery Fund. This initiative demonstrates the tourism industry̢۪s commitment to supporting communities in crisis and aiding recovery efforts for one of the world̢۪s most iconic travel destinations.


Destinations International Launches LA Wildfire Recovery Fund to Support Los Angeles Community 
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The wildfires have inflicted severe damage across the Los Angeles region, resulting in 24 fatalities, the destruction of over 12,000 structures, and mass evacuations affecting more than 150,000 residents. Power and water outages have further exacerbated the hardships faced by the community.

Destinations International, along with its philanthropic arm, the Destinations International Foundation, has pledged a combined $20,000 to kickstart the recovery fund. This initiative was met with immediate and overwhelming support from the global tourism community, raising over $100,000 in contributions from leading industry organizations.

The initiative underscores the strength of the global tourism community and its shared commitment to supporting destinations in need.

Don Welsh, President and CEO of Destinations International, highlighted the significance of this initiative:

Chelsea Dunlop Welter, Managing Director of the Destinations International Foundation, emphasized the industry's solidarity:

To maximize the impact of donations, the Destinations International Foundation will collaborate with key local leaders, including Adam Burke, President and CEO of the Los Angeles Tourism & Convention Board, and Kristin McGrath, Executive Director of Visit Pasadena. Together, they will determine how to allocate funds effectively in the coming weeks and months, ensuring that the recovery efforts directly benefit affected communities.

Destinations International invites its members, partners, and the public to join the relief efforts by contributing to the LA Wildfire Recovery Fund. Notably, 100% of all donations will go directly toward supporting recovery efforts in the impacted areas, ensuring complete transparency and effectiveness in the use of funds.

This initiative highlights the vital role the tourism industry plays in disaster recovery and community resilience. Los Angeles, a global hub for tourism, is not just a destination; it is home to countless individuals and businesses that fuel the sector. The destruction caused by the wildfires affects not only the local community but also the broader travel and tourism ecosystem.

By rallying together, the global tourism industry demonstrates its ability to provide meaningful support during crises, underscoring the importance of collective action in rebuilding affected communities.

As Los Angeles faces the challenges of recovery, the contributions from the Destinations International LA Wildfire Recovery Fund symbolize hope and solidarity. The support of the tourism industry reinforces the idea that recovery is not just about rebuilding structures but also about restoring a sense of community, resilience, and strength.

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