Sunday, 06 Apr 2025

Destinations International and Longwoods International Unveil 2024 Study on American Perspectives on Tourism Growth and Impact

Destinations International (DI), the world̢۪s leading association representing destination organizations and convention and visitors bureaus (CVBs), has partnered with Longwoods International, a renowned travel and tourism market research consultancy, to release the United States Industry Brief: 2024 National Resident Sentiment. This annual report provides an in-depth analysis of how U.S. residents perceive tourism, including its advantages and challenges, such as overcrowding and rising living costs.


Destinations International and Longwoods International Unveil 2024 Study on American Perspectives on Tourism Growth and Impact
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The 2024 study reaffirms strong public support for tourism across the United States, with the percentage of Americans who believe tourism benefits their community rising from 57% in 2020 to 64% in 2024. However, the report also highlights the need to address key community concerns, including overcrowding, rising living costs, and environmental sustainability. To foster greater community engagement, the study recommends the following strategies:

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