Cullman County Tourism Bureau Welcomes New Director, Aims for Global Reach

Tourism in Cullman County is poised for a significant boost on the international stage with the appointment of Harmony Heard as the new Director of Tourism. Initiated by a legislative bill in 2021 aimed at sharpening the focus on promoting local festivals, events, and sports tournaments, the Cullman County Tourism Bureau has embraced this leadership change as a pivotal step towards expanding its global appeal.

The bureau's efforts have already yielded substantial benefits, particularly with the success in attracting significant collegiate and professional fishing tournaments to Smith Lake, each injecting about $500,000 into the local economy. With Heard's strategic vision, the bureau aims to not only continue these successes but also to significantly broaden Cullman County's attractiveness as a top-tier destination in the international tourism market.