Costa Rica, Puerto Rico, Mexican Caribbean leading as the top winter travel destinations in 2024: What you need to know about Mabrian report?

As winter approaches, American travelers are increasingly eyeing Caribbean destinations for their getaways, with Costa Rica, Puerto Rico, and the Mexican Caribbean leading the pack, according to data from Mabrian, a global travel intelligence platform.

The United States remains a crucial source market for the Caribbean, with the Caribbean Tourism Association (CTO) reporting approximately 16.3 million stay-over arrivals from the U.S. in 2023, marking a 12.7% increase year over year.

Notably, Costa Rica has seen the most significant rise in demand, with inspirational interest increasing by 33% compared to the previous year.

Puerto Rico follows with a 9% increase in inspirational travel demand, while the Mexican Caribbean, including Cancun, Cozumel, and Tulum, has experienced an average growth of 6%.

The recent opening of the Felipe Carrillo Puerto Airport in Tulum has further bolstered interest, contributing to a consistent demand trend for the region.

Despite the overall positive outlook, some Caribbean destinations are witnessing a decline in interest. Jamaica has reported a 17% drop in searches, with Montego Bay seeing a notable 23% decrease.

The Bahamas has experienced a similar fate, with searches down 20%, particularly for Nassau, though interest in the more laid-back Grand Bahama has increased by 6%.

As winter travel plans take shape, the Caribbean is poised to remain a favored destination for American travelers, with Costa Rica, Puerto Rico, and the Mexican Caribbean at the forefront of this demand.