Costa Cruises Inaugurates Music Cruise 2025: A New Era of Travel & Entertainment

For the fourth consecutive year, Costa Cruises has reaffirmed its partnership with the Sanremo Festival, strengthening its collaboration with RAI, the Italian Ministry of Tourism, and local administrations to enhance the cultural and economic impact of this world-famous event.

The Music Cruise 2025 is a first-of-its-kind experience, integrating international music festival themes with a Mediterranean cruise itinerary. Throughout the journey, Costa Toscana transforms into a floating concert venue, hosting performances by renowned artists and creating an immersive entertainment atmosphere.

Costa Cruises aims to expand the global appeal of the festival by making it accessible to guests from different nationalities.

Costa Cruises continues to enhance its experiential travel offerings, creating unique opportunities for guests to engage with global entertainment trends.

This year, the company is introducing an interactive marketing activation across all Sanremo Festival broadcasts, allowing viewers to experience the cruise virtually and discover its unique entertainment concept.

As the United Nations World Tourism Organization (UNWTO) encourages new tourism strategies that combine cultural heritage and entertainment, the Music Cruise 2025 represents a pioneering approach to blending luxury travel and live performances.

With this latest venture, Costa Cruises is redefining the future of entertainment at sea, proving that music and travel are the perfect duet.