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Caribbean Tourism Organization Shifts Focus to Sustainable Innovation at World Travel Market

Caribbean Tourism Organization Shifts Focus to Sustainable Innovation at World Travel Market
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Joining her on stage were panel moderator Tina Charisma, Director of Charisma Campaign; Wendy Vividor, Managing Director and CMO at Chase Travel Group; and Lotti Norman, CMO of TTC Tour Brands Marketing Lab. Together, the panelists explored the transformative power of data-driven strategies in travel marketing, with discussions on hyper-personalization, the strength of partnerships, and the role of agile teams in responding to evolving consumer expectations.

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Booking.com released its 2025 travel predictions list, and one trend, "passport to longevity," has 57% of travelers seeking vacations to "extend their lifespan."

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