Brazil, Argentina, Ecuador, and Guyana Highlight Latin American Excellence to Global Tourism Industry Leaders at World Travel Market London 2024

Taking place from November 5 to November 7, 2024, at ExCeL London in the Royal Victoria Dock, the World Travel Market (WTM) London stands as the ultimate gathering of global tourism professionals. Each year, this prestigious event serves as a central hub for knowledge-sharing, networking, and business development across the travel industry. For 2024, tourism boards from Brazil, Argentina, Ecuador, Guyana and more will bring a vibrant Latin American and Iberian presence to the event, showcasing their unique travel experiences and diverse offerings. These regions will appeal to a broad audience of industry leaders, media, and travelers eager to explore the world̢۪s most dynamic destinations.

WTM London 2024 will be an expansive event, with 3,875 exhibitors from around the world representing a full spectrum of services within the travel and tourism sector, from destination marketing to transportation and technology solutions. The event will see representation from 184 countries, providing attendees with a truly global outlook and the chance to engage with professionals from every corner of the world. Over 43,700 attendees are expected, making WTM London one of the most resourceful networking platforms for those aiming to make meaningful connections within the industry. With 29,075 pre-scheduled meetings already on the agenda, the event ensures that participants can maximize their time and focus on high-impact discussions and partnership opportunities.

Brazil Tourism will bring the vibrancy and vast diversity of South America̢۪s largest country to WTM London. Representatives will feature the country̢۪s iconic attractions, from the lush Amazon Rainforest and the Pantanal wetlands to the lively Carnival celebrations of Rio de Janeiro. Brazil̢۪s tourism board will emphasize eco-tourism developments, with a focus on conservation areas, nature-based travel experiences, and community-centered tourism initiatives. Through dynamic presentations and engaging visuals, Brazil aims to attract adventure seekers, culture enthusiasts, and eco-conscious travelers alike, showcasing the country̢۪s incredible biodiversity and cultural richness.

Argentina Tourism will captivate attendees with the country̢۪s stunning landscapes, rich culture, and unique culinary experiences. Argentina̢۪s tourism board will highlight the renowned natural beauty of Patagonia, the world-class wine regions of Mendoza, the energetic urban culture of Buenos Aires, and the breathtaking Iguazu Falls. At WTM London, Argentina̢۪s tourism representatives will focus on the country̢۪s growth in luxury and adventure tourism, as well as its expanding culinary tourism scene. With Argentina̢۪s distinctive blend of European and Latin influences, the board will emphasize immersive experiences, from tango dancing in Buenos Aires to savoring wines at the foothills of the Andes, appealing to those looking for authentic cultural journeys.

Ecuador Tourism will bring the diverse natural beauty of the Andes, Amazon, Coast, and Galapagos Islands to WTM London, positioning Ecuador as a top destination for nature lovers and eco-tourists. Known for its unparalleled biodiversity, Ecuador will highlight its commitment to sustainable tourism, with a focus on ecosystem preservation and support for indigenous communities. The Ecuadorian tourism board will emphasize the unique experiences each of its four regions offers, from wildlife conservation in the Galapagos to adventure activities in the Andes. Ecuador̢۪s appeal lies in its dedication to providing authentic, off-the-beaten-path experiences that respect the environment and local communities.

Guyana Tourism will introduce attendees to the allure of its untouched rainforests, unique wildlife, and dedication to eco-tourism. As a lesser-known gem in South America, Guyana offers pristine landscapes and cultural experiences closely tied to its indigenous communities. At WTM London, Guyana̢۪s tourism board will showcase the country̢۪s breathtaking natural attractions, including the impressive Kaieteur Falls, the expansive Rupununi savannahs, and vast rainforests. With a strong conservation focus, Guyana Tourism aims to position the country as a destination for adventurous travelers and eco-tourism enthusiasts looking for nature-focused, responsible travel options.

This year̢۪s WTM London will feature high-profile industry speakers, offering attendees valuable insights into the latest travel trends and strategies. Key speakers include:

As Brazil, Argentina, Ecuador, and Guyana each bring their distinct offerings to WTM London, the event promises a powerful Latin American and Iberian presence. This year̢۪s World Travel Market is not only a platform for these countries to highlight their tourism potential but also an opportunity for attendees to build partnerships, gain insights, and discover fresh travel opportunities. With an impressive lineup of exhibitors, respected speakers, and a global audience, WTM London 2024 is poised to be the ultimate stage for travel professionals looking to deepen their industry knowledge, expand their networks, and foster new business avenues in the global travel market.