Brand USA's 10th U.K. & Ireland Destination Immersion Showcases U.S. Tourism Diversity and Boosts Travel Trade Engagement

Brand USA, the official destination marketing organization for the United States, recently concluded its landmark 10th U.K. & Ireland Destination Immersion Program with a culminating event in Philadelphia, Pennsylvania on May 19, 2025. This signature trade engagement initiative serves as an essential educational platform for top-tier travel agents from the U.K. and Ireland, enhancing their expertise in promoting the United States as a premier international travel destination.

Destinations visited included iconic and emerging travel hubs such as Nashville, Tennessee; Savannah, Georgia; Washington, D.C.; and, culminating in Philadelphia. These immersive experiences provided travel professionals with the insights, stories, and practical knowledge needed to craft compelling itineraries that encourage longer stays, deeper cultural engagement, and increased visitor spending in communities across the United States.

Mid-Atlantic Memories: Mountains and Monuments

Highlighting a blend of urban and natural heritage, this itinerary introduces agents to monuments, historic sites, and Appalachian beauty supported by tourism efforts from the National Park Service and state tourism boards.

Southwest Adventure: Musical Roots and Cowboy Culture

Offering a dive into vibrant music scenes, Western heritage, and indigenous culture, supported by Texas and Oklahoma tourism commissions, this itinerary underscores cultural authenticity and outdoor adventure.

New York Wonders: Cityscapes and Countrysides

Navigating New England: Cultural Landmarks and Coastal Gems

Spirit of the South: Country Roads and City Rhythms

Lowcountry Charm: Heritage and Harbours

Featuring coastal experiences, Gullah culture, and urban sophistication, promoted through collaborative efforts of Carolina and Georgia tourism agencies.

Source and image: Brand USA