Benidorm wins the 2025 European Green Pioneer award for smart and sustainable tourism

Benidorm has been officially recognized as the 2025 European Green Pioneer of Smart Tourism, an award granted by the European Capital and Green Pioneer of Smart Tourism competitions.

The competition, supported by the European Commission, selects role model cities that implement smart and sustainable tourism projects.

These initiatives focus on:

Approximately 61% of its land is protected, including the Sierra Gelada Natural Park and the Moralet area, preserving native biodiversity and ensuring the sustainability of its natural landscapes.

Beyond environmental sustainability, Benidorm has diversified its tourism economy, reducing its reliance on seasonal visitors. The city promotes eco-tourism, health tourism, and cultural tourism, ensuring a steady flow of visitors outside the peak summer months.

Key initiatives include:

This program promotes:

With 15.3 million overnight stays annually, Benidorm proves that sustainability and tourism can go hand in hand.