Australia, Japan, Canada, France, Italy, Spain, Belize, Denmark, Hungary, and Malawi Showcase Top Travel Destinations for 2025: New Report You Need to Know

ABTA Launches 2025 Destinations to Watch Campaign

ABTA is energizing its members during the crucial peak booking season with an extensive marketing and public relations campaign.

The report highlights a growing curiosity for new experiences, with 48% of individuals eager to visit cities or resorts new to them, and 45% interested in discovering an entirely new country.

Listed alphabetically, the top 10 Destinations to Watch are:

Since Boxing Day, ABTA has been engaging audiences through social media ads on Facebook and Instagram, scheduled to run through the end of February.

Starting in the first week of January, TikTok promotions will begin, focusing on the benefits of recognizing the ABTA logo when booking holidays. This initiative is complemented by partnerships with influencers who will disseminate related content across TikTok, Instagram, and YouTube.

In mid-January, a new series of radio advertisements will broadcast on Heart Digital Radio, further encouraging listeners to trust and book with ABTA members.