Allegiant seeks majority sale of Sunseeker Resort Charlotte Harbor following financial setbacks

Despite efforts to improve operations, the 785-room Florida luxury resort has struggled to meet revenue expectations, prompting Allegiant to seek investor interest.

This move aligns with broader Florida tourism and hospitality trends, as outlined by the Florida Department of Economic Opportunity (DEO) and the Florida Tourism Industry Marketing Corporation, both of which track market performance and investment opportunities in the state's tourism sector.

Occupancy Rate (Q2 2024): 35%Average Room Rate (Q2 2024): $260 per nightWhile the resort improved to 54% occupancy and lowered its average room rate to $238 per night in late 2024, it remained below company targets.

Hurricane Impact on Resort OperationsAdding to its financial struggles, Sunseeker Resort Charlotte Harbor suffered nearly $6 million in damages from Hurricanes Helene and Milton in 2024.

Investor Interest & Future of Sunseeker ResortAllegiant stated that it has begun reviewing promising indications of interest from potential investors.