Sunday, 29 Sep 2024

Airbnb CEO suggests redistribution as a solution to overtourism

Airbnb co-founder and CEO Brian Chesky believes that redistribution, not fewer travelers, is the key to solving the issue of overtourism. Chesky shared his insights during a recent conversation with Skift co-founder Rafat Ali at the Skift Forum in New York.


Airbnb CEO suggests redistribution as a solution to overtourism

Airbnb co-founder and CEO Brian Chesky believes that redistribution, not fewer travelers, is the key to solving the issue of overtourism. Chesky shared his insights during a recent conversation with Skift co-founder Rafat Ali at the Skift Forum in New York.

Chesky emphasized that overtourism occurs when too many people visit the same destination at once, overwhelming local communities and creating a negative tourist experience.

He suggested that distributing travelers across different dates and destinations could alleviate this problem.

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The German Travel Association (DRV) has voiced concerns over the Greek government’s recent announcement of new tourism measures, which include increased climate resilience fees for hoteliers and a new levy on cruise passengers. These measures are part of Greece’s initiative to foster a sustainable tourism model.

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