TikTokers prepare to blitz followers with coverage of the coronation

Matta has 1.2 million subscribers, an enviable audience for even established media outlets, and has become an influential voice on the app when it comes to the royals.

This is a huge difference to how enthralled the public would have been in 1953 for a young Queen Elizabeth II, she says.

But not every TikToker has found coronation content popular with their audience. Rosie Hart, 21, is a fashion historian (@theroyalwardrobe) and often talks about the monarchy in her videos.

It appears that younger audiences, while interested in issues to do with the royals and the coronation, are also more likely to be critical of them.

Isabel Diaz, or @isadiazosorio on TikTok, has 51,000 followers, and has always been fascinated with the royal family, she says, so creating a channel dedicated to them in early-2022 felt right. Originally from Spain, she moved to London to study but has kept up her TikTok channel religiously as well.