Instagram boss moves to London after backlash over app changes

The head of Instagram is temporarily relocating to London less than a week after the Meta-owned company faced outrage from influencers such as Kim Kardashian and Kylie Jenner over changes to the popular photo-sharing app.

Instagram could also take advantage of changes to research and development tax credits that offer incentives for innovation, according to reports first appearing in the Financial Times.

Instagram trialled the new features, such as recommended video content, on Thursday but was forced into a screeching U-turn after comments from unhappy users.

It comes as Meta, who also own WhatsApp and Facebook, reported its first ever decline in revenue last week due to a weak advertising market.