Are data brokers endangering your retirement security?

These companies are data brokers that collect and sell people's personal information, often without us even knowing about it. And get this: Some of them might be trading info that could affect your retirement savings. 

There's one major way in which data brokers are endangering your retirement security, and it's right there in the name: data brokers buy, sell, trade and otherwise spread your personal information far and wide. This endangers your retirement security in three distinct ways, each more dangerous than the last:

They know what you're like but not who you are. Scammers can buy ready-made packages of personal information from data brokers. A set like this might include only the phone numbers of people over the age of 60, for example, while another might provide the addresses of elderly people who require live-in care and are experiencing cognitive decline. The potential for abuse is clear. They don't have to know your name to target a dangerously effective scam at you.

In other words, something aimed right at you and very difficult to ignore. Scammers can also buy shockingly detailed information about you, from your full name to your health care and financial information. These scams are the most dangerous, with the attackers knowing enough about you to breeze past many of your defenses.

You can reduce or avoid many of these risks by stopping data brokers from making it easier for scammers to target you and by arming yourself against the most common and effective tactics they use.

3. Don't give out sensitive information: If a message or email can put you under enough pressure to do something you shouldn't (like follow a link to a phishing site), imagine what a phone call can do. Any request for personal information should raise red flags. If something seems off, hang up.

4. Verify identities before handing over money or information: Always verify who you are dealing with before providing any personal details (name, address, date of birth, Social Security number, financial information, etc.) or money. If someone asks for this information or claims they need to send you money, follow this rule: "Hang up, look up and call back." This applies to phone calls, texts and emails. Hang up or set the message aside, find the legitimate contact information for the organization in question and reach out through official channels (not social media) to confirm the request.

You know, it's crazy to think about how much of our personal information is out there, floating around in the digital world. But here's the thing: We're not powerless in this situation. Sure, it can feel overwhelming, but there are steps we can take to protect ourselves and our hard-earned retirement savings. It's all about being aware, staying vigilant and using the tools at our disposal. Remember, your financial security is worth fighting for. So let's not just sit back and hope for the best. Let's take action and show those data brokers that we're not going to be easy targets. After all, we've worked too hard for too long to let anyone mess with our golden years, right?

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