Allstate sued for allegedly tracking and selling 45M Americans' location data

However, many apps that have nothing to do with location still ask for it, and we often grant these permissions without thinking twice. When you give an app access to your location, that data is stored and, in some cases, might even be sold. According to Texas Attorney General Ken Paxton, this practice is not uncommon. 

The insurance provider allegedly collected trillions of miles' worth of location data from more than 45 million Americans nationwide. The data was reportedly used to build the "world's largest driving behavior database." When customers sought a quote or renewed their coverage, Allstate and other insurance companies allegedly used the database to justify raising car insurance premiums.

"Our investigation revealed that Allstate and Arity paid mobile apps millions of dollars to install Allstate's tracking software," said Paxton. "The personal data of millions of Americans was sold to insurance companies without their knowledge or consent in violation of the law. Texans deserve better and we will hold all these companies accountable."

We reached out to Allstate and Arity for comments. A rep for the Allstate Corporation provided CyberGuy with this statement: "Arity helps consumers get the most accurate auto insurance price after they consent in a simple and transparent way that fully complies with all laws and regulations."

1. Avoid installing the insurance company's app: Many insurance companies encourage users to download their apps to "simplify" claims, payments or policy management. However, these apps often collect and track your location data under the guise of improving their services. If the app is not absolutely essential, manage your account through the company's website or contact customer service directly instead.

2. Don't give location permissions unnecessarily: When an app requests location access, ask yourself whether it genuinely needs this information to function. For example, a weather app may need approximate location data, but a flashlight app does not.  Always choose "Deny" or "Allow only while using the app" unless absolutely necessary. Most modern devices also allow you to provide an approximate location rather than a precise one, which is a safer option when location access is unavoidable.

3. Review and manage app permissions regularly: Over time, you may forget which apps have been granted permissions. Regularly go through your device's app settings to check and adjust permissions. On most devices, you can access this under settings > privacy > app permissions (specific steps vary by operating system). Revoke access for any apps that don't need it or seem suspicious.

If Allstate is indeed unlawfully collecting and selling people's location data, Attorney General Paxton is right to hold them accountable by filing a lawsuit. In an era where cybercriminals exploit every opportunity to scam individuals, companies that fail to protect customer data are unacceptable and should face consequences. Data has become the new oil, and everyone seems eager to exploit it - often at the expense of ordinary people. Businesses that prioritize profits over privacy erode trust and put consumers at risk, making it crucial to enforce strict accountability for such practices.

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