Pro-Harris super PAC warns against messaging that focuses too much on 'Trump fascist' label

The leading super PAC funding Vice President Kamala Harris' campaign is warning Democratic political operatives that messaging that focuses too narrowly on former President Donald Trump's fascist label and character flaws is far less effective than messaging that focuses on policy differences between the two presidential candidates. 

"Purely negative attacks on Trump's character are less effective than contrast messages that include positive details about Kamala Harris's plans to address the needs of everyday Americans," the Doppler email read. 

"Focusing on Trump's disturbing, ludicrous and outlandish behavior can be an effective lead-in to talking about substantive policy, but is not effective at moving vote choice on its own," it also said.

Meanwhile, Harris' remarks on "The Howard Stern Show" about promising to expand Medicare to help the elderly pay for in-home care, tested in the 95th percentile, the email pointed out.

"They've been launching these attacks and lies against President Trump for eight years and every poll shows he's more popular today than ever before," Trump campaign spokesperson Karoline Leavitt said. "Tells you everything you need to know."

"Don't over-read this," McLean said. "This is just one of our regular emails sharing testing results from thousands of pieces of earned and social media content. It shows people that the most effective way of using Trump's words and behavior is tying them to consequences in voters' lives. That's what Kamala Harris does every day by comparing her to-do list with his enemies list, for example."

"As voters make up their minds, they are getting to see a clear economic choice - hearing it directly from Vice President Harris herself, in her own words," the memo declared.