NAACP urges Black consumers to steer buying power away from companies that have ditched DEI

Delta Air Lines, Apple and Ben & Jerry's are some of the companies the NAACP listed on its website as having "recommitted to DEI." Meanwhile, e.l.f. Cosmetics, JPMorgan Chase & Co. and Costco are other companies the NAACP is suggesting are wise for consumers to support because they have kept strong to their DEI commitments, according to The Associated Press.    

The consumer guidance provided by the NAACP will reportedly be amended as companies make changes to their DEI commitments, according to The Associated Press, and the group is currently in discussions with executives at companies that have reversed their DEI pledges. 

Fox News Digital reached out to the NAACP for comment and to receive a full list of companies it was urging Black consumers to steer cleer of but did not receive a response by publication time. 

"We have the power to choose where we spend our money," NAACP CEO and President Derrick Johnson said in a statement posted on X. "I am confident that this framework will support our community as we make difficult decisions on where to spend our hard-earned money."