Inside the Maga mind: Trump’s most dedicated fans explain their fervor

They are the Maga masses - ordinary people for whom Donald Trump represents hope, not fear, and whose lives have been changed by the Trump era.

Some drive thousands of miles, seeing parts of the US they might never otherwise see, to attend the former US president's campaign rallies, often camping outside for days to ensure they get a front-row seat. The rallies provide music, politics and a sense of belonging unlike anything else that society offers them.

Others sell "Make America great again" merchandise. An entire cottage industry has grown up around quirky, witty or insulting bobbleheads, hats, mugs, T-shirts and other paraphernalia. Within hours of Trump surviving an attempted assassination at a rally in Butler, Pennsylvania, the indelible image of him standing defiant, face bloodied and fist raised, was available on T-shirts.

For these fans, Trump transcends politics: they are in love with his brand of television-induced celebrity, charismatic leadership and willingness to take on perceived elites. That Trump could survive a shooting now elevates him to a near divine status - a figure of destiny to whom their devotion is complete.

He resents the same things they do. He is their hammer.

Here are six of them in their own words. These interviews contain unfounded claims about voter fraud, the 6 January 2021 insurrection, immigration and the criminal cases against Trump.

Antwon Williams, 42, owns mobile phone repair shops and lives in Columbia, South Carolina. His father is a bishop and school principal. A van he bought three years ago to sell merchandise at Trump rallies has now clocked 260,000 miles.

What people have to understand is that Blacks are raised to learn about survival. We don't know much about politics and that's why I was so late to this game. I didn't know anything about politics until [Barack] Obama. Obama gave us a reason to get out and care with the whole change message - it was beautiful. Until I found out what he stood for - and that's a whole 'nother story.

I was selling merch for the Obama campaign for a long time. Then I was doing Hillary merch but Hillary - I don't know, for whatever reason - got hurt and stopped campaigning for a while so I ended up working Trump forever. My first Trump rally was back in 2015. I remember him saying at the end of his speech, to my Black community, "What do you have to lose? Give me a chance." And dude, here I am. Yes, sir. I gave him a chance, man.

Over the years, God has blessed us. The good thing is we get to employ about 10 people and we all go around the country and it's beautiful, man. You're not making millions but, hell, you're making a living. The first piece of merch I sold was a Maga hat for $25. Now they are $30 each. The Maga hat will never be outsold.

Everything comes from my brain; I make T-shirts on the fly now. What's going to always be up next is when the Democratic side run their mouth and start calling us names and trying to bully us. They called us "ultra Maga" so we made the Ultra Maga thing and it became a symbol. Then they wanted to call us deplorables and then guess what? Proud deplorables was born.

The more they talk, the more we're going to keep creating things, so we love it. I mean, hell, they went in and gave him a mugshot and now it's a symbol of America. It's a symbol of the Black community. [He points to a T-shirt with Trump's mugshot.] "Never surrender." He's definitely wanted - only for president.'

In the beginning it was purely business, but now it's fully fledged. This is what I believe in and stand for. I think he gives a damn. He simply cares. Everyone wants to make him out to be a racist but man, the biggest thing I ask people is: show me one racist thing he's done to us Blacks besides help us.

I know that sounds very ignorant, but at the same time the guy helps us in every way he can, man. I mean, he brought jobs back to the Black community. Growing up, all my family was landscapers and painters and stuff like that. The Mexicans came in and took all the jobs away. The Black community couldn't understand and see where he was helping us, but by removing just the illegals away it gave us an even playing field and that's how he was able to get this economy back booming.

I've met President Trump twice now. He's freaking amazing and that's why it's so crazy for me to ever find out that he's this "racist" guy that everyone wants to make him out. He put his hand out to shake my hand immediately. He told me thank you for what I do. It made chills run through me. It made me feel like he cares. It was important to me. It's beautiful. He's beautiful.

A lot of politicians - 99% of the politicians - are going to blow smoke up your ass and lie to you to tell you whatever they want to tell you but this guy, he's going to tell it exactly where it is. That's why I call him the Blackest president we ever had.

I am seeing more Black people attend the rallies. Especially with them bullying him through the streets these days with giving him all these fake charges. Trump gets to see how Black men live out here and now, right before every American eye, where they used to say that Black people are crying wolf, now they get to see exactly how the justice system does us as Blacks. They're bullying him literally right before everyone's eyes and it's not fair.

That's why I call him the Blackest president ever alive.

I go through racism every day, but where people misunderstand it is the racism that I go through is not from Blacks getting mad at me because I'm out here doing this; it's from whites. They are always looking at me saying, "Black lives matter," and I'm like, yes, my Black life matters but that doesn't mean that I have to stand behind the things that they stand behind.

They call me Uncle Tom, sellout, the whole nine, but I'm used to it, I'm used to the language, I'm used to the rhetoric. One thing it's not going to do is turn me away from what I believe in at this point. It's that simple.

The 2020 election was stolen. I travelled this country day in, day out, rally to rally. I saw the tens of thousands of people in every county, and he would do two counties over and still 20 and 30,000 people would show up. I saw the numbers and there's no way you going to tell me that loss. I saw it with my own eyes, so therefore we didn't lose anything. It was taken away from us. It was stolen. The White House was definitely stolen.

My prediction is that we're going to have a landslide victory in November. They're going to try and make a move but what I say to that is: just try it, buddy. Trump tried to warn us the first time but now the world is watching, so yeah, let 'em just try it.

I'm into politics now. It's not something I can turn a blind eye to. To watch the way he sacrificed everything just for us, the American people - people hate when I say this - it's kind of like the way Jesus sacrificed everything for us, his children, as well. He's literally sacrificing everything for us as American people.

Sharon Anderson, 68, is retired from jobs in schools and law enforcement and lives in Etowah, Tennessee. She owns the Awesome Ass Acres farm and has five mules and a donkey. She has attended 53 Trump campaign rallies and is one of the "front row Joes".

I don't want to sound corny but the night Donald Trump came down the escalator, it was almost a surreal feeling that came over me. My husband, Larry, was there watching it on TV and said, "Donald Trump's running for president?" I said, "You know what, he's my president, that's my president." I've never swayed, I've never wavered, not a breath, not a hair.

Larry and I have been married 40 years. I've been divorced twice. If he wasn't a Trump supporter, number three would have been through the process now.

My first Trump rally was in North Carolina - it was 2015 or 16. It was kind of low-key. He didn't have a lot of security with him. The crowd was real big. It was inside a coliseum and it was packed.

I always get to the rallies several days in advance. I have something called a cot tent. It's as wide as a camping tent, folds up about the size of a cart, but the tent is actually attached to the cot and you're enclosed in there. I've got a little Trailblazer, a little SUV, I don't even know what year model. It's just big enough that if I sleep catty-corner I can sleep in the back if I don't have my cot tent with me.

Usually a person's first question is of hygiene: where do you take your showers? Various ones of us have memberships at Planet Fitness and so you can find a Planet Fitness in every town just about. We'll go there and take showers. Usually, if I get there five days ahead of time, I'm there three days at least by myself and I'll stay on my phone, I'll read a book, I'll take a nap, I'll just hang out.

On March 2, 2020, right before Covid hit, I went to a rally in Charlotte, North Carolina. I had gone and stayed five days before the rally. I slept on the sidewalk for five days. The night of the rally, I was right in the front of the rail, Lara and Eric Trump came out and spoke and when [Eric] finished he said, "My dad'll be out here in about 45 minutes."

But he said, "We're going to do something tonight that we've only done once before since my dad's been in office," and he said the Secret Service hates it - he said: "We're going to recognise somebody in the audience." I thought, Oh great, who's that going to be? He looked at his hand and he said, where's Jenny Anderson? My name's not Jenny. I looked around, I thought, What Anderson's here? I don't know.

Then he said, "Wait a minute, I've got the name wrong. Where's Sharon Anderson?" He had me come up on stage and speak to 20,000 people. That was the last rally before the Covid shutdown. That particular video actually went viral. It was a special rally for me.

A Trump rally is almost like a reunion. You're in a crowd that varies from thousands to - well, the number in Wildwood, New Jersey, was listed as 107,000. You're at a gathering of people that's like-minded. They're all there because they're looking to make this country great again. They are sick of the current situation. They are sick of their budget not covering groceries every week, not covering their medical supplies, their prescriptions.

[Trump's] unusual. He's a wonderful public speaker and I love him as a comedian too, because he's very funny. I got to meet him two years ago. He is extremely personable. Even as a billionaire, I feel like I could invite him to my little meagre existence here in east Tennessee and I wouldn't be nervous about it.

Trump won the election in 2020. No one will ever convince me otherwise. I'm not a scholar. I'm not a political analyst. I'm not an attorney. I'm not anywhere even close to an expert. But when at three o'clock everybody goes to bed, you're winning by landslide, and then it takes a week - first time in history - for the votes to be counted, something's not right. Trump won the 2020 election.

As for the Trump criminal trial and his conviction in New York, are we surprised? Was I wishing for a different outcome? Yes. Did I pray for a different outcome? Absolutely. But I'm not surprised because the district attorney was compromised. The jury from demographics alone was compromised and the judge was compromised. The entire case is built on false accusations and legal actions that had holes in them.

The January 6 prosecutions is one of the biggest travesties in this country's history. If there's somebody that was guilty of violence and destruction, that's one thing, but there are people being held in warlike conditions.

I can't say that I wouldn't have walked in [to the US Capitol building]. Now, would I have gone in with violence and destruction on my mind? No, absolutely not, because I wasn't there for that. But if people had opened doors - there's videos of officials opening doors and having people come in - had I been there at the moment, I probably would have walked in and I'm a 68-year-old grandma. I could be in prison right now. Who knows, the FBI may come tomorrow.

Trump gives me and millions of others hope and encouragement for the future of our country. I'm 68 years old and, if nature takes its course, I hope to have some future left. But my future is not as long as my grandchildren's future. We've got to have hope. We have to have something to look forward to and Donald Trump gives that.

Mike Boatman, 56, is an independent contractor living in Evansville, Indiana. This year he won election as a delegate and precinct committeeman for the state Republican convention.

I voted Republican ever since I was 18. I never went to any kind of rally, any kind of political meeting or event, until Donald Trump.

My first Trump rally was in Evansville in April 2016. I was a supporter of Trump before then because of his policies and everything he was saying he would do if he became president. Everything he was saying was what I was for. I voted Republican my whole life but the candidates wasn't 100% what I believed in.

I have been to 90 rallies and 15 other events that Trump spoke at. I'm part of the group of "front row Joes". I've been to a couple of rallies six days early but now I'm more like I get there 24 hours early. I don't have to be the first one in line because I know if I get there a day early I'll still get a good seat and possibly the front row.

A Trump rally is fun. There's no violence. You're there with like-minded people. It's hard to explain unless you've been to one.

I enjoy his speeches. A lot of things he'll repeat because he's given the same speech to different people in different states and towns. When he goes to a new city there's a lot a first-timers - people who have never been to a rally. So he does give the same speech a lot, but he changes it up depending on what's in the news cycle.

I believe in Donald Trump's policies and I believe that he is sincere and wants to help this country as much as he can. He's proven himself when he was president for four years. Everything that he said he was going to do he did - or he tried to do. Some of it he got backlash [for] and some of it the Congress held him up from getting things done, especially the [border] wall.

He almost had it completed and I believe when he gets back in he'll finish the wall and we'll get that border fixed. Are we going to fix it where not one person will illegally cross over? No, we're still going to have illegals make it over. But it's the amount of people. Right now so many people are crossing over we don't know who's crossing over. I have nothing against legal immigration but our country can't sustain everybody that wants to come over.

In my opinion, it's the media and the liberal Democrats that were saying Republicans are not for Black people or poor people. Saying Donald Trump was a racist when he came down that escalator in 2015 was the biggest lie that was ever told.

I knew who Donald Trump was back in the 80s. I knew he was this big real estate guy and I knew he owned casinos back then and owned the New Jersey Generals and he got Herschel Walker to play for him. But I never knew him being a racist.

He didn't have to run for president. Everything he's gone through in eight years, I don't see how he does it. They're coming after him left and right because they didn't want him. They didn't want him in 2016. I don't know why.

I sat there and watched the whole 2020 election. I didn't go to sleep for 48 hours. Trump was winning so big and then it seemed like around 11 o'clock my time, central time, everybody shut down. I've never seen that before. Every presidential election I've watched, whether it was Obama, Bill Clinton or George Bush, I've never seen this. You knew who won that night.

Eventually it'll come out. Everything eventually comes out, just like when they accused Donald Trump of colluding with Russia. Adam Schiff said he'll present all this evidence and we found out it was a big old lie.

With the New York convictions, I'm still trying to figure out what Trump did wrong. Where's the crime? You could tell the judge was biased. I believe most people can see what's going on. It's political persecution. If people believed that Donald Trump commits all these crimes at this time, he would resign because his poll numbers would drop.

Every time they indicted him, he had more support. After 34 convictions he's raised so much money. Most people see that it's a witch-hunt, that they're just trying to stop him any way they can from going back to the White House. It's going to fail. Trump's going to win in November.

Donna Fitzsimons, 64, lives in Gladwin, Michigan. She spent years at home caring for her mother in her final years. She has since travelled the country with her sister Lori Levi selling Maga merchandise.

In 2020, when they cancelled the rallies, my sister called me and said, "If I buy a trailer, will you go on the road with me?" I had nothing holding me and I said yeah. We jumped in that trailer in May 2020 and we've been on the road pretty much ever since.

We have gone everywhere. Two women in a trailer - they called us "the Trump girls". We're the Trump girls of Michigan. They call for "the trailer with the Trump girls". It's kind of funny: up in [Michigan's Upper Peninsula], there was a bar and you walk in and they applaud you just for being out there spreading the word of Trump.

All I have to do is grab my suitcase because I packed everything in it that I need. Oh my God, America is just so beautiful. It's jaw-dropping. The best place was Alaska. I found out what the word "majesty" meant. That's exactly how I felt.

We carry American-made things. I'm not sure if anybody else does. I know we were the first to carry American-made hats because those are hard to get. We do American-made shirts. We do have to go to vendors just to compete because that's the way the world is made up. You have to compete. We do USA shirts and things like that. We try to pull as much USA things as we possibly can, or homemade things. We try to use smaller printing shops to help - something to just get them on their way and help them on their feet.

We never changed our prices because we know it's hard for everybody out there. I know it hits us too but we still have to be fair with the people. We have a couple of items like "F*** Biden" but we keep that on the back shelf. That has to be personally asked for. We don't think it's something that should be down where the children will see.

Finding the right area to put our trailer can sometimes be a little bit exhausting and getting permission from people can sometimes be tiring. You have to understand business people: there are some that don't care and they'll say, "Yes, set up," because we're Trump [supporters], and then there's others. We find that auto part stores, muffler shops, are usually good about letting us set up. But then you go to the mom and pop stores and they're like, "No, I don't think so."

One time we were at a store way out by the water and a guy said, "You guys have to go! You have to go! Somebody said they are going to come by and shoot at you." We're not afraid. Everywhere we go, we take that chance. When the campaign takes over they use any trailer as first line of sight, so we're always taking that chance. People don't realise just being a vendor out there how dangerous that is just for us to be there and promote.

If you look at pictures or speeches where he's got people behind him that aren't wearing any of his hats or anything that says "Trump", it just doesn't look right - it looks more like Biden. Biden's never has anything. You look over where Trump's got everybody with hats and shirts, it looks totally different. It brings up a whole different feeling in you when you take a look at the two side by side.

A Trump rally is always exciting. When you get a group of like-minded people together you can feel it in the air, the energy that he's bringing. People are happy. I've seen people stand in the rain all day long. I've seen them stand in snow and cold all day long just to see him. Cold that I couldn't even stand in - I had to get in the car, I was freezing to death.

They don't care. They just have faith in him. They want to see him. He speaks clearly, he speaks firmly and he gives a sense of safety, like leadership, like everything's going to be OK. Everybody's just looking to hear that voice to calm that inner self, like everything's OK. They get that when he speaks.

I have never seen anybody have any problem. The only time they've ever stopped is when a Democrat slipped through. That's when you get the anger and hatred: they start going crazy.

Blake Marnell, 59, known as "Brick Suit", lives in San Diego, California, and has attended many Trump campaign events, including the rally in Butler, Pennsylvania, on 13 July where the former president narrowly survived an assassination attempt.

It did not start with Donald Trump. I voted for Ronald Reagan for president in 1984 and then I never participated in any election at the state, local or federal level until 2020. Even when Donald Trump was running initially in 2016, I didn't know he was going to be as effective as he turned out to be so I was not initially a supporter. I did not vote for him in 2016.

Then when he got into office and one of the very first things he did was get the United States out of the Paris climate accord and cancel the Trans-Pacific partnership - two things that I thought would never happen - I started paying attention and so then I was following him.

The first rally I went to was in 2018 in Las Vegas. I got there four hours before it was scheduled to start and ended up being very far back from the front row. It was a great time and I enjoyed talking with people in line. At the time it was kind of dicey to express support for conservatives - we were taking a bit of flak in the real world.

They had already started taking people off the internet like Alex Jones and a lot of big profile accounts were being taken off of Facebook, Twitter and YouTube. My reaction was, OK, if we can't have first amendment rights online, because those are all private companies who had their own policies, my feeling was at least I can have it in real life.

I started wearing a "Make America great again" hat in public and got many more positive reactions than negative ones. That emboldened me: there are a lot of people out there who support President Trump but for some reason are unwilling to generally acknowledge it in public in the way that I can by wearing a hat.

Knowing that I was going to Washington DC, I was picking out a suit and thinking about which topic. You can't wear something that's like a tax cut - no one's going to get it. So I latched on to my next favourite thing about President Trump's policies at the time, which was border security. I said, what about a wall suit?

I found the suit online. It is called a stag suit: essentially it is a costume suit for gentleman in England to buy so they can get into the good clubs and have a dress code for a suit while at the same time being able to enjoy the night in any way. If they actually destroy the suit in the process or rip the fabric, they don't have to worry about it too much because it's just a costume.

I never thought the border issue would become as powerful as it is now. It shouldn't have been. The border issue was taken care of as far as I thought. It was put to bed. Illegal immigration was under control. Unfortunately under Biden, who I think vindictively and spitefully has disabled all of President Trump's beneficial border policies, it has become such a huge issue.

President Trump announced a rally in Montoursville, Pennsylvania, in May 2019. I had the whole suit and knew what time to get there to be in the front and, sure enough, I was third in line and got a seat right in the front. Then he ended up calling me up on stage at the rally.

At that time I didn't have any conventional social media. I had a conundrum: do I just put the suit back in the closet and never wear it again? I decided to basically become a meme for the campaign in real life. What am I going call myself - Wall Man? Well, that's not what I want to be. Why not just Brick Suit? Simple.

The reason I picked that is it helps people remember that moment when the president of the United States picked someone at random out of the crowd at a rally and brought them up on stage, and that is not something that you would see typically in any other western democracy. You're not going to see Macron do that. You're not going to see anybody in England do that. It's not going to happen in Germany. It's not going to happen in Italy. It speaks immensely to President Trump and the connection he has with his supporters, that he has that level of trust in them, that he would do something like that.

You're with a group of people that you know share similar politics to you and, for many people, it's one of the few spaces that they can actually discuss their politics without fear of censure.

I look at it as being a uniquely American crowd: the people who are there support the idea of America. The phrase "America first" is often used. Especially lately, there's been a lot of coverage about President Trump's increasing polling support in the Hispanic and Black community. I look at those and I toss those labels out the window and I say, for myself, that translates as President Trump's increasing support among American voters because that's all they are. I'm not looking at it in terms of demographics.

I find him to be charismatic speaker. In contrast to other politicians, he is willing to call a spade a spade, to say it like it is and to not be afraid.

Let's face it: he's funny. He has a sense of humour. He knows how to employ it. He can employ it surgically or broadly or in many different ways but there's no denying that he has a sense of humour that Americans relate to.

I have worn the brick suit in San Diego and I intend to wear it again. San Diego is not quite as liberal as some other California cities. But I can tell you this, as someone who's been wearing a brick suit and a simple Trump hat since 2018, my perception is the level of animosity towards overt expression of support for President Trump is significantly lower now in 2024 than it was in the 2020 election.

Ronald Solomon, 65, an investment banker, was born in New Rochelle, New York, and is now based in Palm Beach, Florida. In 2016 he founded the Maga Mall, "your one-stop shopping experience for Maga and patriotic products".

I'm an active Republican. Back in 2016 I was actually backing Ted Cruz, and when Trump won the Indiana primary the writing was on the wall. When I went from one campaign to the other, the first thing I did was order hats for my volunteers. It was a given in my mind.

I had a whole crew of people who were knocking on doors. I needed 50 "Make America great again" hats for them. The hats out there were either very expensive or total crap - most hats are made out of acrylic and polyester.

I had 144 hats made. The finest quality at that time that was ever made. It was made of premium cotton twill like all my hats are on the website; I don't make acrylic or polyester hats. The hats back then had little letters; my letters were big in times roman with the finest embroidery and thread there was.

A couple of months after making those hats, I gave 50 away and then I had them left and started selling them. Then before you know it people wanted white ones and blue ones and black ones and I started tons of those and then doing shirts and all this stuff. It just took off.

I realised early on when he won that election the hat was a symbol that there were other people that thought like they did. I'm sure a lot of those people were apathetic. At the time I lived in Nevada and I was a precinct captain and I was at the caucuses. I would say about 30% to 40% of the Trump voters were either crossovers from Democrats and independents or had never voted in their lives.

Think about that. If everyone's wearing the hats and people see "they think like me", in close races like in Michigan and in Pennsylvania in Wisconsin, those hats made a difference. If it was not for the hats, he maybe even wouldn't have become president.

The Maga Mall is a very successful business and I don't even count the money. My main objective in this company is to make sure I have the products; when a person calls and places the order they get it. That's a whole world in itself. And going around the country and showing the product line.

Our hats are unbelievable. We destroy the competition. There's no comparison. I'm on the cutting edge. I'm always making new designs and then one, two, three, four months down the road you see they're knocked off.

Ninety-nine per cent of the stuff I sell is mostly positive while if you look at the left they're walking down these marches with the most hideous signs and the most hideous outfits, doing things like throwing blood on effigies. The left is much more negative at marches while I would say at the Trump rally everyone will be positive.

It's a lot of camaraderie and diversity of people from all walks of life. It's also family-oriented. You don't see that on the left. A lot of it is very spiritual, religious and patriotic as far as the flag is concerned, "God bless America". As a matter of fact, I had a whole line of patriotic hats: "God bless America", "In God we trust", "We the people 1776", "America First" - and people love that. Those are big sellers.

Trump has got charisma. He's got guts. He says what he's gonna do and he delivers. This guy, I've never seen anything like it. This sitting in courtrooms with these kangaroo courts and facing jail terms and I see him personally - I go to Mar-a-Lago - and you see the guy and you'd think he doesn't have a care in the world.

Even in the dark days after January 6 - that nonsense trying to make it look like it was some massive planned insurrection, a bunch of crap - I knew this guy would never stop. Two days after that whole action I put in an order to make 50,000 2024 hats and related hats, right then and there. People thought I was nuts.

I know this man: he is never stopping and I believe, like he believes, that election was stolen. You see these people with these mail-out ballots, who knows who got them? Anybody who truly believes there wasn't massive fraud there, it's nuts, and these voting machines, it's crazy.

Let's cut to the chase. [Trump's enemies] are trying to do everything and anything - they use taxpayers' money to do it; I believe these people are totally corrupt.

This group of people, whoever they are, ensured this man will become the next president of the United States. If they think they're going to put him in a prison, well, they'll create a Nelson Mandela.

Trump knows who I am. I know who he is. Have we ever had a palsy-walsy get-together? Not really, but it's pretty cool. Actually the last time I had lunch with him was like - my goodness gracious - 30 years ago. It was at Mar-A-Lago on the terrace; there was like 10 people at the table and he was a great guy, a regular guy. We had a good time.

Editorial note: the Guardian does not endorse the views expressed in this article. The false claim that the 2020 presidential election was stolen due to widespread voter fraud was rejected in more than 60 lawsuits and by Trump's own attorney general. More than 1,230 people have been charged with federal crimes in the January 6 US Capitol riot, ranging from misdemeanor offences such as trespassing to felonies such as assaulting police officers and seditious conspiracy. There is no evidence that the criminal prosecution of Trump in New York was politically motivated.