Saturday, 16 Nov 2024

How the lessons of the UK election could help Kamala Harris defeat Donald Trump

How the lessons of the UK election could help Kamala Harris defeat Donald Trump


How the lessons of the UK election could help Kamala Harris defeat Donald Trump
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For Harris, addressing core issues such as housing, prices and job creation could also win over undecided US middle-class voters, many of whom face similar economic pressures. Labour set about finding out as much as possible about these voters and applying that knowledge to all aspects of campaigning. They were patriotic, they were family oriented, they were struggling with the cost of living: squeezed working-class voters who wanted change.

Working with Democratic thinktank the Progressive Policy Institute, we have attempted to do just that, applying lessons from the UK election, conducting polling and focus groups to really understand the voters that matter most.

There are takeaways for the new Labour government from our research too. US voters want tangible evidence of policies from the Democrats that have helped them and their country. In these early days of the new Labour government, the party will want to plan now what those markers of success will be to their hero voters, well before the next general election.

From the point where we defined our hero voter focus, we had three years to mainline the thinking through party activity. Team Harris has less than three months. But, looking at what they have achieved in the past few weeks, success now looks within reach. Hero voters may just help to close that gap.

Deborah Mattinson and Claire Ainsley will spend this week in Washington DC with the Progressive Policy Institute, briefing leading Democrats on their project

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