Biden urgeed an investigation into how guns are peddled to kids. Will it stop the ads?

Now, Joe Biden is calling on the Federal Trade Commission (FTC) to examine the ways gun manufacturers market their weapons to Americans, especially children under 18.

Advertisements for firearms are not as ubiquitous as ones for cars or snack foods, and those that do exist are mostly found in places such as gun magazines. Most of these ads are aimed at adults because people under 18 cannot legally buy a gun.

Advertisements explicitly meant to appeal to children are rare, but invocations of militarism, patriotism and gender stereotypes that gun manufacturers have long leaned on are being aimed at younger audiences above the age of 18, according to a 2022 Senate joint economic committee report.

Before the president tapped the FTC to look into gun ads, Democratic senator Ed Markey of Massachusetts introduced the protecting kids from gun marketing act, which would require the FTC to ban gun companies from advertising to kids. Under the bill, gun companies would be prohibited from using cartoon characters, memes, images of children holding guns, or firearms designed for children in advertising, and from offering branded merchandise to kids.