Western Australia, a state almost no one can visit, to pitch itself to tourists as ?safest place in the world?

Western Australia is pitching itself to travellers as the "safest place" in the world from the Covid-19 pandemic, in a move that has frustrated expats stuck outside the state's controlled border arrangements.

He cited the emergence of the Omicron variant, which prompted the federal government to reintroduce quarantine for some international travellers, as further vindication of his closed border strategy.

McGowan unveiled the $185m transition plan to reopen WA to the world at a state address on Wednesday. He said WA was now in the position to market itself internationally as the safest place from the Covid-19 pandemic.

"The virtue of our careful and cautious approach, means Western Australia now has a new brand - of safety, stability and strength, and we will use that brand to market ourselves to the world," he said.

It follows the launch of a Christmas-themed local tourism campaign earlier this month, where tourism minister David Templeman rode a segway in a Christmas jumper and shook hands with a skydiving Santa as part of a push to encourage West Australians to book or buy vouchers for local tourism experiences to support the struggling industry.

The premier has yet to give a date for opening the borders with other states in Australia or allowing international travel, saying that WA will be in a position to ease its border controls "in around a couple of months' time" when the double dose vaccination rate hits 90%.

That is tipped to be late January or early February. The transition plan makes allowances for borders opening up later than anticipated, but not earlier. Should an outbreak occur before the 90% target is reached, it says, WA would aim to eliminate the virus through lockdowns and other measures before opening up.