Thursday, 31 Oct 2024

The season of Swift: How football just got a lot more interesting


The season of Swift: How football just got a lot more interesting
1.2 k views

Years ago I bought a book to help me learn more about football.

I wish I could tell you the title, but I have no idea where the book is because I barely cracked it.

Surely I am not the only person who's just not that into the NFL.

This edition of the newsletter is for anyone who, like me, only watches the Super Bowl for the halftime show. Because this week was decidedly not like any other week in the sport.

You may have heard a thing or two - or more - about Taylor Swift and Travis Kelce.

The high level of interest in their recent public outing - given that neither one of them has even confirmed they are dating - tracks. Swift's career has been built in part on speculation about which ex-boyfriend inspired what song, while Kelce has been such an eligible football player bachelor that he was once the subject of a reality dating show.

A match made in public relations heaven, right?

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The Global Wellness Institute (GWI), a non-profit authority on the global wellness market, today unveiled fresh insights into Saudi Arabia’s burgeoning $19.8 billion wellness economy. The new data highlights the Kingdom as one of the fastest-expanding wellness hubs in the Middle East and North Africa, boasting an impressive 66% average annual growth in wellness tourism from 2020 to 2022.

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