The season of Swift: How football just got a lot more interesting

Years ago I bought a book to help me learn more about football.

I wish I could tell you the title, but I have no idea where the book is because I barely cracked it.

Surely I am not the only person who's just not that into the NFL.

This edition of the newsletter is for anyone who, like me, only watches the Super Bowl for the halftime show. Because this week was decidedly not like any other week in the sport.

You may have heard a thing or two - or more - about Taylor Swift and Travis Kelce.

The high level of interest in their recent public outing - given that neither one of them has even confirmed they are dating - tracks. Swift's career has been built in part on speculation about which ex-boyfriend inspired what song, while Kelce has been such an eligible football player bachelor that he was once the subject of a reality dating show.

A match made in public relations heaven, right?