Opinion: Scottie Pippen's hits on Michael Jordan may sell more books but will be costly to his reputation - USA TODAY

Naive, bitter, sad, embarrassing, confusing, jealous, petty, aggrieved, spiteful.

Pippen sounds like all of those things, most notably when he goes after former teammate - and former friend? - Michael Jordan. 

Pippen is in the midst of a media tour to promote and sell more copies of the book, out today from Atria Books, a Simon & Schuster division.

Sure, he wants to sell books and the more controversy the better. But at what cost? His reputation? Pippen is entitled to write the book he wants. But the way Pippen comes off is probably not the way he wants to be remembered.

To some degree, Pippen is misguided and misleading one way or another -- his ire for Jordan in particular.

While he skewers Jordan in the book, Pippen a decade ago also asked Jordan to be his presenter at the 2010 Basketball Hall of Fame ceremony.

Hmmm.

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There is no disputing what he brought to the court. His game is recognized.

Pippen showed us a part of who he is then and showing us a part of who he is now.