Sunday, 19 Jan 2025

MSNBC's Biden interview loses out to comedy reruns in critical demo ratings

MSNBC's "The Last Word with Lawrence O'Donnell" did not get a big ratings victory out of its interview with President Biden that aired on Thursday.


MSNBC's Biden interview loses out to comedy reruns in critical demo ratings
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O'Donnell's interview with Biden that took up the show's hour drew 1.2 million total viewers and just 97,000 in the critical 25-54 age demographic. 

Repeats of "Seinfeld," "Family Guy", "Friends," "The Office," as well as an episode of "South Park" were some of the shows that won over MSNBC's interview with people between the ages of 25-54. 

During the 10 p.m. ET hour, when O'Donnell's interview with Biden aired, Fox News Channel commanded a 68% share of total cable news viewers and 71% among viewers between the ages of 25-54, while MSNBC had 23% and 15%, respectively.

O'Donnell's ratings have dropped year-over-year from 2023-2024 with multiple age demographics, however. The ratings for "The Last Word with Lawrence O'Donnell" declined 5% in total viewers, 6% with people between 25-54 and 12% with ages 18-49 from 2023 to 2024. 

O'Donnell's show was also down 41% in total viewers, down 45% with A25-54 and down 38% with A18-49 from Dec. 2023 to Dec. 2024. O'Donnell was down 19% with total viewers, down 13% with ages 25-54 and down 85% with ages 18-49 from quarter 4 of 2023 to quarter 4 of 2024. 

In 2024, Fox News Channel's time slot rival to O'Donnell, "Gutfeld," had an advantage of 69% in total viewers, and 152% higher ratings in the 25-54 age demo and 173% higher ratings in the 18-49 demo.

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