Meghan Markle's As Ever brand sells out in under an hour despite high prices

"*Limited quantities for each seasonal drop*," a post announcing the items were available read on As Ever's official Instagram account. The brand is expected to expand seasonally, adding new products for each drop.

However, many praised Markle and were happy to see the success of her brand.

While some celebrated on social media that they were able to snag a few items, others weren't so lucky.

"Many people, whether rightly or wrongly, viewed Markle as unlikable, and that's an incredibly high hurdle to clear if you're trying to launch a brand and sell a show," he explained. 

"Relatability is a key factor in developing likability, both of which are needed for marketability. If you look at the variables in the overarching 'branding equation,' this is an instance where Markle is seemingly stepping back and reworking the math. All of this, however, hinges on one final variable: authenticity. If the audience thinks she comes off as more tactical than transparent, the scaffolding will crumble quickly."

Despite the criticism of the first season of "With Love, Meghan," former royal photographer Ian Pelham Turner has faith in Markle's comeback.

"I feel given a time and space, she will shine with the show," Turner previously told Fox News Digital. "It is very good filming and a lot of very well-put-together cuisine options."