Las Vegas tourism plummets as officials consider $6M plan to win back Canadian visitors

The board is reportedly reviewing a one-year contract for $1.12 million for the 2027 fiscal year that would start on July 1 of this year, as well as one over the next two years for $1.16 million in fiscal 2028 and $1.12 million in fiscal 2029.

The following two years would be optional - and would cost $1.245 million in 2030 and $1.285 million in 2031, according to the same source.

The LVCA seeks to continue its current contract with Toronto-based Reach Global Marketing.

Fox News Digital reached out to the LVCA for comment and further details.

The highest visitation year ever recorded in Las Vegas was in 2019 - with 42,523,700 people coming by. 

Circa Resort & Casino has launched an "at par" promotion - making the exchange rate for Canadians equal at its properties.

"Canadian [visitors] are down anywhere from 20% to 50%, depending on what month you look at over the course of the last year," casino owner Derreck Stevens previously told Fox News Digital.