LA story: in the Rams’ blockbuster victory it was their stars who shone

As the confetti fell at SoFi Stadium, Odell Beckham stood alone amid the revelry, eyes welling, hands on his head in disbelief. No sooner than the dazed receiver appeared on the stadium's massive video screen did the Los Angeles Rams partisans, in slight majority among the 70,048 attendees, loose a deafening roar. To find their common emotional trigger, one needn't have looked further than the message writ large on Beckham's matching hat and T-shirt: Super Bowl Champions.

Nothing gets LA in a froth like a big sparkly prize. On Sunday the Rams' 23-20 dismissal of the upstart Cincinnati Bengals was recognized with a Lombardi trophy, the second Super Bowl crown in the franchise's 86-year history. It was a capstone achievement that was realised in Los Angeles, on the Rams' home turf, with more A-listers in attendance than at most recent award shows. There was the Rock, Cardi B, Bennifer - and those sightings all came before the Grammy-grade halftime show.

So it was fitting that it was the Rams' stars who delivered the Hollywood ending that was every bit as sappy as the one in American Underdog - an actual film about the Rams that was released this year. Even game MVP Cooper Kupp's acceptance speech was note-perfect. "I just feel so undeserving," he said in an emotional postgame news conference while thanking his high school sweetheart Anna Croskrey for the years of support and sacrifice that helped him to this career pinnacle - the greatest season by a receiver since the immortal Jerry Rice.

Beckham set the tone during the game; facing third and three from the Bengals' 17-yard line, he quickly manoeuvred from the inside of the Rams spread formation and caught a fade pass over Cincinnati's Mike Hilton in the right corner of the endzone to stake Los Angeles to a 7-0 lead. He celebrated in the endzone with a moonwalk. Another third-down reception in the second quarter for 35 yards set up an 11-yard Kupp TD catch that extended the Rams' lead to 13-3.

Beckham was a a bargain bin signee added to the Rams roster at midseason, and he appeared well on his way to an MVP night. But then late in the second quarter, while reaching for a shallow pass, he fell to the ground clutching his left knee and had to be helped off the field, never to return to action. And without their X-factor or much of a run game to keep Cincinnati's ferocious defensive front honest, LA struggled to move the chains, and Matthew Stafford got desperate. Facing third and 14 from the Cincinnati 43 yard line, Stafford forced an end-zone to Van Jefferson that was intercepted by Jessie Bates III. Thanks to the blunders, the Bengals rallied to a 20-13 third-quarter lead.

On the Rams' first possession of the third quarter Stafford bounced a ball off Ben Skowronek that was picked off by Chidobe Awuzie. The next time the Rams had the ball Stafford went out for a pass, echoing the Bengals' "Chilli Special" scoring play earlier in the game, but couldn't gather the throw from Kupp. It was enough to make you wonder: Is this what the Rams traded away Jared Goff and all those draft picks for - to take the ball out of Stafford's hands?

With the whiff of defeat in the air as thick as the stench of marijuana in the SoFi's upper bowl, Aaron Donald seized control. After the second Stafford interception, the Rams' all-world defensive stalwart dropped Joe Burrow twice; the second sack helped hold the Bengals to a field goal.