How companies are embracing generative AI for employees...or not

Companies are struggling to deal with the rapid rise of generative AI, with some rushing to embrace the technology as workflow tools for employees while others shun it - at least for now.

As generative artificial intelligence - the technology that underpins ChatGPT and similar tools - seeps into seemingly every corner of the internet, large corporations are grappling with whether the increased efficiency it offers outweighs possible copyright and security risks. Some companies are enacting internal bans on generative AI tools as they work to better understand the technology, and others have already begun to introduce the trendy tech to employees in their own ways.

Many prominent companies have entirely blocked internal ChatGPT use, including JPMorgan Chase, Northrup Grumman, Apple, Verizon, Spotify and Accenture, according to AI content detector Originality.AI, with several citing privacy and security concerns. Business leaders have also expressed worries about employees dropping proprietary information into ChatGPT and having that sensitive information potentially emerge as an output by the tool elsewhere.

When users input information into these tools, "[y]ou don't know how it's then going to be used," Mark McCreary, the co-chair of the privacy and data security practice at law firm Fox Rothschild LLP, told CNN in March. "That raises particularly high concerns for companies. As more and more employees casually adopt these tools to help with work emails or meeting notes, McCreary said, "I think the opportunity for company trade secrets to get dropped into these different various AI's is just going to increase."

But the corporate hesitancy to welcome generative AI could be temporary.

"Companies that are on the list of banning generative AI also have working groups internally that are exploring the usage of AI," Jonathan Gillham, CEO of Originality.AI, told CNN, highlighting how companies in more risk-averse industries have been quicker to take action against the tech while figuring out the best approach for responsible usage. "Giving all of their staff access to ChatGPT and saying 'have fun' is too much of an uncontrolled risk for them to take, but it doesn't mean that they're not saying, 'holy crap, look at the 10x, 100x efficiency that we can lock when we find out how to do this in a way that makes all the stakeholders happy" in departments such as legal, finance and accounting.

Among media companies that produce news, Insider editor-in-chief Nicholas Carlson has encouraged reporters to find ways to use AI in the newsroom. "A tsunami is coming," he said in April. "We can either ride it or get wiped out by it. But it's going to be really fun to ride it, and it's going to make us faster and better." The organization discouraged staff from putting source details and other sensitive information into ChatGPT. Newspaper chain Gannett paused the use of an artificial intelligence tool to write high school sports stories after the technology called LedeAI made several mistakes in sports stories published in The Columbus Dispatch newspaper in August.