Gym owner bans new members in January, has reasons for 'unconventional' actions

One gym owner says good luck with that - because there's no place for new joiners in the month of January at his venue.

Gym owner Clayton Leah, 31, has been turning away potential new members at his gym, Ascendancy Fitness, even though this is the busiest time of year, he told Fox News Digital in a phone interview on Saturday, Jan. 4. "We stopped sign-ups on New Year's Eve," he said.

He has a specific reason for his unusual stance, he said.

Leah said in part that he did not want "to annoy all of our existing members who have been with us for so long."

He added of his gym's news, "I would hate to focus more on the negative than the positive. The response has been overwhelmingly positive," he told Fox News Digital on Saturday.

"The majority of people appreciate the fact that we've done this and see why we've done it," he also said. "We've always prioritized our membership experience - it's so important to us."

For those who are criticizing his gym for a "not smart" business move, it's actually "been the opposite," he said. 

"Naturally, we have some inquiries about joining. And I've said this before, but as soon as you take something away from people, then people want it more. But that's not why we've done this." 

"We wanted to try and break the mold," he also told news agency SWNS.

He said he's trying to "take an unconventional approach and protect our existing members - that is the most important thing for us."

The gym is located in Warrington, Cheshire, in England, roughly halfway between Liverpool and Manchester.

His gym has about 650 current members. It also gives one-time day passes for those who want to work out there. 

Leah said he hopes his gym's decision would encourage people to join the gym throughout the year - rather than just in January, when people are drawn to the venue because of ambitious New Year's resolutions. 

The gym owner said the only negative reaction to the blocked memberships had been from those hoping to join. 

He said, "The only negative response people have is a case of 'I was going to join, but now I can't.'"

He added, "For those people, I say, 'Well, you should have joined sooner,'" he told SWNS.

This is not the first case of gyms or fitness clubs banning new members in January.

Equinox, a luxury fitness club, banned new members on Jan. 1, 2023, as Fox News Digital previously reported. 

It was part of a "We Don't Speak January" campaign to discourage short-term New Year's resolutions and encourage long-term commitment. 

"Obviously our plan was to avoid the January influx," he told Fox News Digital. 

Angelica Stabile of Fox News Digital contributed reporting.