Wednesday, 15 Jan 2025

Coors Light blames its 'refershment' ad typo on a 'case of the Mondays'

Coors Light misspelled a word on a new advertising campaign that was seen in newspapers and electronic billboards in North America. It may have been a "case of the Mondays," the company said.


Coors Light blames its 'refershment' ad typo on a 'case of the Mondays'
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Coors Light blamed a spelling gaffe in a new advertisement campaign on "a case of the Mondays."

There was just one problem. 

Coors Light acknowledged the blunder in a statement that began with the following sentence: "We had a case of the Mondays."

"Coors Light wants to thank everyone for letting us know about the errors," the statement continued. "Mondays, am I right?"

The misspelled ad appeared in print publications such as The New York Times and on a giant digital billboard in New York City's Times Square.

It also appeared on the official Instagram page for Coors Light, leading to a barrage of comical comments on the post.

"What's a refershment?" one person wrote.

Coors Light later acknowledged the mistake in a follow-up post.

Those who commented on the post seemed to appreciate the humor of the error.

"Hey, I did the same but on my Christmas card," one commenter said.

"Still drunk from the weekend, it happens," another one said.

Coors Light was first brewed in 1941 but was soon discontinued. 

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