California Wildfires: Heidi Montag skyrockets to No. 1 on iTunes after losing Pacific Palisades home

In an effort to support the couple, fans catapulted Montag's debut album, released in 2010, to the top of the iTunes charts, where at the time of publishing, it had secured the No. 1 spot for both song and album.

When the album was released 15 years ago, the second single, "Superficial," didn't chart.

In the span of 12 hours, Pratt posted more than four dozen videos to TikTok, responding to fans and haters alike.

"Let's be clear. If I seem like the most unhinged, crashing out person on this whole app, I am. Let's just get that frickin' clear. I have lost my mind," he told the camera, admitting all he could think about were all the reckless purchases he'd made over the years. "I am keeping it together here, 'cause I have two kids and I wanna frickin' have them go to college and have a frickin' life, okay? So this is crashing out at its finest, OK?"

In another video, Pratt said, "I have been 'faking it till you make it' since 2007. Guess what? Faking it till you make it, doesn't make it. Especially when everything burns down."

Last week, Montag and Pratt confirmed that their multimillion-dollar home in the Pacific Palisades was lost to the fire. Some of the first celebrities to announce they had been evacuated, the couple was able to see their home being destroyed in real-time, thanks to security cameras on the property.

A representative for the couple did not immediately respond to Fox News Digital's request for comment.