Al Sharpton leads 'buy in' at Harlem Costco to support their DEI policies

Rev. Al Sharpton put his money where his mouth is and led a "buy in" at the Harlem Costco in support of the company rejecting a bid that challenged their corporate DEI policies. The MSNBC host said that he and 100 members of his National Action Network shopped at the store Sunday. 

"Leading a buy-in with 100+ @NationalAction members at the @Costco location in Harlem, NYC to show support for the company's strong commitment to diversity, equity, and inclusion (DEI)," Rev. Sharpton said in a post on X. 

In a speech outside the grocery club, Sharpton said that he bought $25 gift certificates for the 100 "buy in" participants that they would use at Costco to reward the wholesaler giant for not backing down from its DEI commitments.

"We're going shopping at Costco because they've stood with us. People that stand with us, we will stand with them," Sharpton said. 

"Why do we have DEI? We have DEI because you denied us diversity, you denied us equity, you denied us inclusion. DEI was a remedy to the racial institutionalized bigotry practice in academia and in these corporations. Now, if you want to put us back in the back of the bus, we going to do the Dr. King-Rosa Parks on you," Sharpton said. 

The National Action Network head slammed Trump's actions as an "outright affront" to the Black community and other minority groups outside Costco on Sunday.