Roca announces sponsorship of the 37th America's Cup in Barcelona

The America's Cup returns for its 37th regatta, with leading bathroom product manufacturer, Roca, as the official sponsor.

Founded 173 years ago, the sailing competition is one of the longest-running international competitions still operating in any sport, with a thriving global audience.

Also founded over 100 years ago, Roca's headquarters is based out of Barcelona, which is coincidentally where the event is taking place.

As part of the collaboration, Roca has equipped the Alinghi Red Bull Racing team's base facilities in Barcelona's Port Vell with smart products linking to the Roca Connect platform, allowing for remote control of plumbing services and promoting water conservation.

In addition to the support of facilities, the company hosted Roca Design Day. The event featured a panel discussion moderated by Brazilian-American photographer Paul Clemence, where architects Mario Cucinella, Rodrigo Ohtake, and Borja Ferrater shared their experiences and explored emerging trends in the bathroom design sector.

Next month, Roca is set to host Design Dynamics alongside Alinghi Red Bull Racing, a seminar that will explore technological advances in the design and racing sectors, product innovation in the companies' respective fields, and production efficiencies.

The competition commenced on the 22nd of August and will run through until the 27th of October.